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CommissionKing - Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Above the fold: Section of a website visible without scrolling. As this depends on the viewer’s monitor resolution settings, above the fold space is usually defined by minimum resolution settings. Advertisements positioned above the fold receive the most views.
Ad blocking: Ad filtering software that blocks graphical Web advertisements from being viewed.
Ad space: Section of a website reserved for advertising.
Advertiser: In affiliate marketing, a synonym for merchant.
Affiliate: Webmaster who enters an agreement with an online merchant (CommissionKing) to market their products or services in return for commission.
Affiliate directory: Online catalogue of affiliate programs.
Affiliate forum: Online community devoted to affiliate marketing.
Affiliate fraud: Fraudulent activity generated by an affiliate, to receive unearned commission.
Affiliate link: Text link or a banner ad embedded with an affiliate’s tracking code, which when clicked through identifies visitors from that affiliate if they later take action on a merchant’s site.
Affiliate marketing: Revenue sharing marketing agreement between online merchants and webmasters, with compensation paid to affiliates based on performance criteria such as sales, clicks, leads, registrations or hybrid models.
Affiliate program: Marketing program where online merchants offer compensation to webmasters who promote their products.
Affiliate software: Software that powers affiliate marketing programs through tracking and reporting functions.
Animated GIF: Graphic in GIF format that mimics animation by rotating through a series of static images.

B

Banner (see also: skyscraper): Graphical web advertisement. Standard pixel sizes include 468x60 (468 width by 60 height), 234x60, 250x250, 120x240 and 120x600.
Banner blindness: Phenomenon where website visitors ignore banner ads.

C

Chargeback: Declined sales transaction that results in an affiliate commission deduction.
Clicks / click through: Act of clicking on an online advertisement and visiting the website it points to.
Click-through rate (CTR): Average number of click-throughs per ad impressions, expressed as a percentage.

Creative: In affiliate marketing, a synonym for visual marketing tools.
Co-branding: Special arrangement where affiliates include their own names, logos or other identifying information on the merchant pages they redirect their visitors to.
Commission: Income an affiliate generates for referring to a merchant website traffic that takes a commissionable action such as gaming and wagering activities.
Contextual link: Affiliate link embedded in relevant website text content.
Contextual marketing: Positioning advertisements near relevant website content.
Conversion rate: Percentage of visitors taking a specified action.
Cookie: Data file created by a web server that is stored temporarily on a website visitor’s computer. Allows websites to identify repeat visitors and track their preferences.
Cost-per-acquisition (CPA): Online advertising payment model based on registrations.
Cost-per-click (CPC): Online advertising payment model based on clicks.
Cost-per-mille (CPM): Online advertising payment model based on thousand impressions.
CSV: Stands for Comma Separated Values. It is a type of file format for a list or table, where commas separate the columns on each line, which can be opened in any spreadsheet program.
Customer acquisition cost: Average cost for acquiring a new customer.

D

Deep linking: Providing a hyperlink or search engine results to a page on another website that is not that website’s home page.

E

Email marketing: Marketing of products or services via email.
Email spam: Unsolicited email.
E-zine: Electronic magazine, viewed on a website or received via email.

F

FAQ (frequently asked questions).: Documents help topics and answers for website visitors.

G

Guerrilla marketing: Unconventional, often low-budget marketing techniques.

H

Hit: Connection made to a website.
HTML: Markup language used to structure text, multimedia and links.
HTML affiliate code: Tracking codes used by affiliates to link to a merchant’s website. CommissionKing offers tools that automatically generate HTML code embedded with an affiliate’s unique tracking ID, that affiliates can easily cut and paste into their own websites.
HTML email: Email formatted using HTML, as opposed to plain text.
Hybrid payment: Combination of multiple online marketing payment models.

I

Impression: Single view of an online advertisement.
Inactivity: When an affiliate has received no new active depositors for a period of time.
In-house: Affiliate program managed directly by a merchant.

K

Keyword: Word used when performing a search on a search engine.
Keyword density: The percentage of keywords that appear on a page, factoring into search engine algorithms.
Keyword marketing: Marketing efforts using keywords for search engine optimization.
Keyword research: Targeting keywords relevant to your website and marketing aims.

L

Link checker: Tool used to check for broken hyperlinks.
Link popularity: Measures the number and quality of websites that link to your website.

M

Manual submission: Submitting a URL to a search engine.
Marketing tools: Tools to help you promote a product, such as specific text, banners, emails and screenshots.
Merchant: Ecommerce business that sells products and/or services online.
Moderator: Forum member who monitors message board posts and discussions.

N

Net revenue: Net Revenues represent the gross monies received from the customers referred by the affiliate less any deductions made, which are applied by product.
New active players: The number of customers who have made their first deposit and wager within the time period chosen.

O

Opt-in email: Email mailing list that a user signs up for.

P

Page view: Request to load a single HTML page.
Pay-per-click (PPC): Online advertising payment model in which payment is based solely on qualifying click throughs.
Pay-per-lead (PPL): Online advertising payment model in which payment is based solely based on qualifying leads.
Pay-per-sale (PPS): Online advertising payment model in which payment is based solely based on qualifying sales.
Payment threshold: Minimum commission amount an affiliate must have earned to have a payment issued.
Permission marketing: Marketing focused on a consumer’s agreement to receive marketing messages from a company.
Pop-under ad: Ad that displays in a new browser window behind the current browser window.
Pop-up ad: Ad that displays in a new browser window.
Pop-up blocker: Software that prevents unauthorised pop-up and pop-under ads.
Publisher: In affiliate marketing, a synonym for affiliate.

R

Rake
Reciprocal links: Links between two sites, usually arranged between website owners through link exchange offers.
Registrations: The number of customers who open an account through your affiliate link.
Return days: Number of days an affiliate can earn commission on an action by a referred visitor.

S

Search engine: Software program that searches a database and reports information related to search terms, or a website designed to research and search Internet available information.
Search engine optimization (SEO): Designing websites so search engines both find and index them, and rank them high in search results.
Search engine submission: Submitting a URL to a search engine to aid in indexing.
Skyscraper ad: Online ad that displays vertically on a website. Standard sizes include 120x600 and 160x600.
Spam: Unsolicited email, unwanted by the recipient.
Splash page: Branded page that first greets visitors to a website.
Stickiness: Amount of time the average visitor to a website spends on that website.
Sub affiliate: When an affiliate uses one account to manage their own website as well as another persons website, or their own secondary website(s), the additional websites are considered sub affiliates of the affiliate.

T

Text ad: Advertisement featuring text-based hyperlinks.
Total active players: The number of customers who are depositing and wagering within the time period chosen. This figure includes new active players.
Tracking: Method used to track visitors from an affiliate’s website who have clicked through an affiliate link.
Two-tier affiliate program: Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

U

Unique visitors: Unique individual visits to a website during a set time period.
URL: Internet address. Typical elements include access protocol (http) and domain name (www.example.com).

V

Viral marketing: Marketing tactic that uses people networks such as word of mouth to convey a marketing message.

W

Web directory: Manual and automated catalogue of websites by subject, often providing brief descriptions of each website’s content.
Web hosting: Making a website available on the Internet, usually through an Internet Service Provider (ISP).
Website traffic: Number of unique visitors and impressions a website receives.
Website usability: Measure of the ease of use on a website by its visitors.

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